The revelation emerged from the 2019 IMS Business Report
More people are attending live music events in the US than ever before, according to figures featured in the IMS 2019 Business Report.
Festivals showed the highest year-on-year increase of attendees in the country last year, going from 18% in 2017 to 23% in 2018. 52% of the polled US population said that had attended a live music event in 2018, according to data obtained by Nielsen.
The IMS report also reveals that club nights in the US that featured a live DJ increased from 18% to 22% from 2017 to 2018, and that fans of electronic music have a higher propensity for attending live music events than those of any other genre at 74%.